Lori was honored to be introduced as the incoming President of the Volusia County Bar Association at this year’s Bench and Bar-B-Que. She’s looking forward to a year of connection, collaboration, and continued service to the legal community.

In the bustling and highly competitive world of cosmetics, intellectual property (IP) plays a pivotal role in defining and protecting brand identity. Beauty brands face unique challenges in acquiring, safeguarding, and monetizing their trademarks. From the shape of a bottle to the subtle nuances of product names, establishing a strong IP strategy is essential for navigating a crowded marketplace, preventing counterfeiting, and collaborating with influencers or other brands. This article delves into the various aspects of IP in the beauty industry and the strategies brands can adopt to thrive.